25th Anniversary Shirt
After celebrating the official 25th anniversary of The Simon Group on March 17, 2011, the Groupies celebrated TSG-style last weekend at the Fab Fall BBQ, complete with custom shirts!
We announced an honorary Groupie, presented Marty & Karen with a cake and gifts, indulged in homemade 25th anniversary chocolate lollipops, chatted with friends and of course rocked away the afternoon!
A sincere thank you to everyone who came out for the event as well as those who have supported us throughout the years. Clients, editors, reps, Groupies, freelancers, vendors, friends, family and everyone in between. The Simon Group wouldn’t be the same without any of you.
Check out pictures and song performance videos on our social media sites. If you have any pictures from the BBQ, send us an email.
We’re looking forward to another 25 years and another great Fabulous Fall BBQ next year!
TSG Updates Fab Fall BBQ, Facebook, Social Media, Twitter
GPS station for transmitting data in the field
GPS technology has come a long way since its first satellite launch in the1970s by the US Department of Defense in the effort to create a missile guidance system for the military. Today it is still used for military and government purposes, as well as by millions of civilians in many different commercial industries. It is a great tool for pinpointing locations, navigation, tracking, mapping, and timing. With the growing improvements in GPS technology, these five applications have become more accurate and useful, increasing the number of uses for GPS across many industries.
Recently, a burgeoning trend is the use of GPS in cell phones as smartphones become more popular as well as in vehicle navigation systems. However, GPS is also being used in other industrial applications, such as surveying equipment. In construction and in other land surveying jobs, GPS receivers can plan out and accurately map the terrain, providing a three-dimensional reading of natural and artificial features, to determine the best approach for the project in a much shorter time and with fewer workers. Also, GPS automated grade control collects the data of the surrounding land and allows workers to be able to see if there are any potential problems with the area that need to be included in a project plan. Both of these tools save time and money.
Read more…
Industry Insight Industry Insight
What could be better than The Simon Group's founder making everyone burgers!?
Mark your calendars now… The Simon Group’s 25th anniversary Fabulous Fall BBQ will be held at the farmhouse on Saturday, October 1, 2011!
Get ready for a fun-filled day of food, friends, family, music and plenty of opportunities for a good YouTube video! Invitations to follow via email, regular mail and Facebook as the date gets closer.
We can’t wait to celebrate 25 amazing years of The Simon Group with you all!
TSG Updates Fab Fall BBQ
Integrated plan designed to develop military and commercial markets
The Simon Group has recently been chosen by IEE as its agency of record for a new marketing communications campaign intended to establish the company’s human-system interface solutions in military, industrial and commercial markets.
Steve Motter, vice president, business development, stated, “We wanted to work with a company that could position our products effectively in the OEM and end-user marketplace with a well-rounded campaign. When a colleague suggested The Simon Group to us for their expertise in our target markets and excellence in integrated marcom plans, we knew they could deliver the results we need to grow our business.”
Read the full press release
Public Relations, TSG Updates Branding, collateral, Marketing, press release, Web
Jena Stauffer, Marketing Specialist at The Simon Group, is now Individually Qualified in the Google Adwords Certification Program for campaign management with a specialization in search marketing optimization. Certified Google Adwords Professionals must show a proficiency in Google Adwords by passing the Adwords Fundamentals exam as well as advanced knowledge by passing another exam in a specialized area of Adwords.
Jena’s Adwords search marketing optimization expertise includes best practices for ad text, ad formats, keywords, language/demographic/geographic targeting, keyword bidding, conversions and other Adwords tools to best optimize campaign settings for the greatest return on your Adwords investment.
Contact us today to see what we can do for you to help start, optimize or overhaul your Google Adwords campaigns!
Learn more about the Google Certification.
Learn more about Jena’s qualification.
TSG Updates Advertising, Branding, Marketing, Measuring ROI, Paid Search, Web
By Marty Simon, CEO and Rhythm Guitarist
Wow! Twenty five years??!! Could somebody please tell me where that time went…and how it went by so fast!?
OK, so I’m thinking back to March 17, 1986…yes, St. Patrick’s Day. Karen, my partner and administrative assistant for four years at our previous agency, and I laughed that first day and said…”well, this is a fine time to start a new marketing communications agency!” I guess we were right. The fates were with us…the fates and a couple of great clients who chose to come with us when we started this crazy business.
In the beginning, it was exciting and fun (and, believe it or not, it still is!!)…and maybe just a little scary although neither Karen nor I remember being scared…I guess we didn’t know any better. We started in my basement…just the two of us, a phone, a beat-up 1982 Compaq “transportable” computer and dot matrix printer. Oh, yeah, and a bunch of my amplifiers and guitars…for stress relief, of course.
Read more…
TSG Updates Advertising, Branding, Integrated marketing, Marketing, PR, press release, Web
Aries Electronics: a Marketing Communications Success Story
Frank Folmsbee, Aries Electronics
Aries Electronics does a lot of things very well. One is the way they design and manufacture interconnect components and assemblies for the electronic original equipment manufacturers market. Another is the way they market their products and technologies. Adhering to an age old, time-proven adage, and guided by their close and long-term relationship with The Simon Group, they do it with consistency…in good times and bad. And, as a result, have had very few “bad years”…even during economic downturns, such as the last one.
Aries was founded in 1972 by Bill Sinclair who remains at the company’s helm today, both as chief executive officer and chief new product designer. The company has had only two marcom agencies in its 41-year history. Aries reluctantly moved on from its first agency, recognizing that they had outgrown what that agency could provide. Several of the area’s leading media reps had talked to The Simon Group about Aries…and to Aries about The Simon Group. And, in 1991, Aries president Bill Sinclair and sales and marketing manager Frank Folmsbee made a visit to The Simon Group farmhouse. The rest, as they say, is history. We’ll let Frank tell the story…
Read more…
Articles, Business, Integrated Marketing Advertising, Branding, Integrated marketing, Marketing, Media strategy, PR, press release, Social Media, Web
The Simon Group has been chosen by Woodstream Corporation to create and implement a marketing communications plan for the company’s FiShock and Zareba electric animal control and containment products that provide safe, economical alternatives to barbed and woven wire fencing.
Andrea Itnyre, category development associate for the electronic containment division of Woodstream, noted, “We looked for a company that not only shared our vision of growth, but also was able to help us rapidly gain the market share needed to achieve our goals. Having worked with The Simon Group in the past, I knew they would deliver an all-inclusive, well-run program with the lofty results we are looking for.”
Read the full press release
Public Relations, TSG Updates Branding, Marketing, PR, press release
We now live in a world of wireless technology, where convenience and time are essential. Manufacturers of wireless and RF-technology based devices are constantly striving to produce faster, smaller equipment that can keep pace with the increased usage of electronic devices: multiple functions operating simultaneously, quicker data access, instant information updates.
From critical military systems and railway control applications to basic smart phones and retail operations, wireless systems are instrumental, and the electronic components that make up these systems are increasingly being taxed to perform in less space, with more duties required of them.
Each part of an electronic device contributes to the final product, no matter how small or seemingly irrelevant (in fact, sometimes the smaller the component, the more important it is!). The tiniest bit of jitter, noise or heat can easily send a tightly compact, highly dense electronic device into a tailspin, making the function of each immensely important to the overall system.
Accounting for EMI, phase noise, jitter and higher tolerances, while improving frequency ranges and heat dissipation, in components help deliver more reliable devices. As wireless and RF technology continues to proliferate into every day life, the need for sustained equipment reliability is becoming more important than ever.
Industry Insight Industry Insight
The Simon Group lost a dear friend and founding member in November 2010. Frank Komykoski, who started with The Simon Group upon its founding in 1986, passed away at the age of 80. Frank had served The Simon Group with great skill, caring and an undaunted sense of humor for more than 20 years. All of us who knew Frank remember his ability to see the world as “very nice, very nice” no matter what the reality was.
Frank, a native of Minersville, PA graduated from Penn State University in 1957 with a BS in Accounting. He served for many years as an auditor for the Federal Government. Upon retiring, he had several free-lance accounting jobs and was a regular at The Simon Group from 1986 through 2006. His optimism, professional talents and wonderful personality are sorely missed here at The Simon Group. We were lucky to have him for as long as we did.
Frank…having you here was, in every respect, very nice, very nice!!!
TSG Updates