While there are definitely regulations that need to be adhered to and compliance issue to be met for sending Canadian residents and businesses electronic communications, there’s also an opportunity to strengthen your marketing program.
Regardless of a recipient’s location, doesn’t every business want its messaging to be received by a receptive, willing and interested audience? Email has made it too easy to overload prospects and customers with irrelevant, frivolous and uninteresting content…because, well…it is too easy…
Once a name is put on your list, what happens next?
Is that person assigned a caretaker that interacts with them and gets to know their business or merely left to fend for themselves in the sea of emails they will receive from companies just like yours spouting their latest and greatest achievements, as well.
So, when verifying the ‘opt-in’ status of your Canadian customers, ask yourself:
“When was the last time I asked each person on my list what they want to receive, and how often?”
If you are crafting a request to your Canadian contacts asking for permission to send them emails, why not use this as a chance to find out what they really want to receive. And then extend that offer to the rest of your list.
After all, email has made it easy to send out information to the masses…
And, for those of you who still need to review the specifics about Canada’s Anti-Spam Legislation (CASL), visit http://www.crtc.gc.ca/eng/casl-lcap.htm. All of us should remember there are fine points in the language that can be applied in a broader sense to make your direct marketing programs the best they can be.
And if you need some help on how to be the caretaker of your sales leads, this recent post may lend some insight: So, You Just Got a Sales Lead, Now What?