Why Your BtoB Company Should be Using Twitter

Jan2.TwitterIt seems only logical that most business-to-business companies consider LinkedIn to be the most effective and successful social media platform for content marketing; after all, it is built on business relationships and networking. But what about its runner up – Twitter?

According to the Content Marketing Institute (CMI) and MarketingProfs’ B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America, Twitter is the second most common social media platform that BtoB companies use (behind LinkedIn). In addition, 55% of marketers rated Twitter as an effective platform, which is a 5% increase from last year. Still, many BtoB marketers – especially in the manufacturing and engineering industries — believe Twitter won’t be an effective platform for their type of business.

 

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So why is Twitter so popular?

First, we need to take a look at why marketers love LinkedIn. While it is mainly used for professional networking, LinkedIn can also be used as a social media platform. Just as you would make a status update or post a link to Facebook, the same can be done in LinkedIn. Read the rest of this entry »

We are so on board with Google Cardboard!

Google CardboardWhen Google Glass came out, we kind of did a shoulder shrug—it seemed to carry with it a pretty hefty point of entry with a $1,500 beta price tag and Clark Kent-looking frames. Thanks Google, for a carrot we just can’t seem to reach. Read the rest of this entry »

A/B Testing – Algebra and Statistics in Marketing Communications

a/b testing, testing campaigns, marketing testing, marketing efficiency, marcom efficiency, marcom ROI, measuring ROISomeone recently asked me about A/B testing and how it relates to marketing and business. I had to do a little bit of research as I wanted to make sure I could explain it. As I started to read up on it, I could feel the anxiety build in my chest. Terms like ‘randomized experiment with two variants, A and B’ and ‘two versions (A and B) are compared, which are identical except for one variation that might affect x’s behavior’. What the heck?!?!?!?!!??! I’m a communications professional!!! Math is not my forte! Read the rest of this entry »

The Personal Aspect of Collaboration

networking, relationships, collaboration, business development, personalEmail, cell phones and web-based platforms have made global collaboration as common as using an ATM. It has definitely redefined our models of business efficiency and what can be accomplished in a day, with the limitations of geographic borders and time zones essentially eliminated. Read the rest of this entry »

Create a Compelling Webinar by Following the 3 Ps….

Oct2.webinarWe all know what a webinar is…but, do we all know how to prepare and present a compelling webinar? Read the rest of this entry »

Today’s code word: Nimble—but what about tomorrow?

spy%201_jpgWe keep hearing it. Nimble, agile, responsive…it’s all the rage among marketing folks today.

From big companies to small, from email templates to lead automation, marketers are realizing that, in order to play the game, they need to be able to move quickly to tailor their message to the unique attribute of a prospect or customer. Read the rest of this entry »

How to Build (and Sustain) a Successful Agency Relationship

stop collaborate and listenAccording to helpguide.org, ‘a good relationship is more than something we want—it’s something we need to be our happiest, healthiest, most productive selves. But at home or work, supportive, fulfilling relationships don’t come automatically. They take an investment in time and energy.’ Read the rest of this entry »

Believing the Hype about Big Data

marketing automation, marketing efficiency, online marketingWe’ll be honest. We were a bit skeptical about marketing automation when we first heard about it. Is this really a trend that will be helpful for B2B marketing strategies?  But knowing we are typically our clients’ first resource to ask about the latest marketing trends, we knew we had to take a closer look and stay “in the know.” Read the rest of this entry »

Constructing a Great Brand Online

online brand, creating your brand, brand tips, business brandForming an online brand has some unique challenges to ensuring your message is received correctly, with a major aspect being your company website.

The following blueprints outline some key elements to building up a solid website to enhance your brand online. Read the rest of this entry »

Blog, schmog. What does this have to do with business marketing anyway?

blog, business blog, blogging for business, business marketing, b2b blog, company blog, content marketingI know, I know, you hear the word blog and you think, ‘what in the world does this have to do with business marketing? Isn’t a blog simply a place to express your own personal viewpoints and opinions on something you are passionate about?’ Read the rest of this entry »

Let’s Eat Grandma!

punctuation, spelling, grammar, typing, professional typing, professional presentation, professional writing, writingThe comma—how something so simple can change a sentence so much. As in… Let’s eat, grandma! Read the rest of this entry »

Is Your Website a Classic PB&J or a Stacked-to-the-ceiling Club Sandwich?

Website layers, website design, custom website, It’s lunchtime, and you’re hungry! You head to the fridge and pull out all the makings of your favorite sandwich. Did you pick lettuce or tomatoes, deli meat or chicken salad, mayo or mustard? It doesn’t matter, because making the perfect sandwich is an art, carefully crafted to meet your tastes. Read the rest of this entry »