Strengthen Your Marketing through Canada’s New Anti-Spam Law

Canada anti-spam lawCanada’s recent legislation cracking down hard on email traffic within its borders is being touted as the most stringent anti-spam policy instituted to date.

While there are definitely regulations that need to be adhered to and compliance issue to be met for sending Canadian residents and businesses electronic communications, there’s also an opportunity to strengthen your marketing program.

Regardless of a recipient’s location, doesn’t every business want its messaging to be received by a receptive, willing and interested audience? Email has made it too easy to overload prospects and customers with irrelevant, frivolous and uninteresting content…because, well…it is too easy…

Once a name is put on your list, what happens next?

Is that person assigned a caretaker that interacts with them and gets to know their business or merely left to fend for themselves in the sea of emails they will receive from companies just like yours spouting their latest and greatest achievements, as well.

So, when verifying the ‘opt-in’ status of your Canadian customers, ask yourself:

“When was the last time I asked each person on my list what they want to receive, and how often?”

If you are crafting a request to your Canadian contacts asking for permission to send them emails, why not use this as a chance to find out what they really want to receive. And then extend that offer to the rest of your list.

After all, email has made it easy to send out information to the masses…

And, for those of you who still need to review the specifics about Canada’s Anti-Spam Legislation (CASL), visit http://www.crtc.gc.ca/eng/casl-lcap.htm. All of us should remember there are fine points in the language that can be applied in a broader sense to make your direct marketing programs.

And if you need some help on how to be the caretaker of your sales leads, this recent post may lend some insight: So, You Just Got a Sales Lead, Now What?

The Simon Group Wins a Neographics Franklin Award of Excellence

The Simon Group and The Standard Group recently won a Franklin Award of Excellence for Announcements & Invitations (4+ Colors) for the Ingersoll Rand “Magic Window Mailer”. Graphic Arts Association Neographics Franklin Award winner

 

The Graphic Arts Association hosts the Neographics awards each year, one of the nation’s largest regional graphic communications contests in which graphic arts, packaging, converting, design and publishing excellence is selected and showcased.

 

Neographics is a contest dedicated to recognizing and rewarding the quality and service that is provided by the graphic communications, packaging and converting industries to their worldwide customers.

 

For the category of Announcements & Invitations (4+ Colors), The Simon Group won a Franklin Award for creating the Magic Window mailer, designed for client Ingersoll Rand’s product launch of their new ARO pumps in summer 2013.

 

Judging occurs over several days by teams of judges. The judges examine the finished products as well as how the job was performed. The number of colors, press size and printing process are used in determining the winners.
Overall design, successful completion, prepress preparation, printing and finishing are examined closely. Within each category, the judges present Franklin Awards for Excellence. Kudos to our wonderful design team!