Jena Stauffer has recently taken on the role of Marketing Specialist, specializing in expanding the company’s online marketing programs, including online advertising, social media outlets and other web venues. Jena enters this position after initially joining The Simon Group as an intern in May 2008. She will also continue to provide account support for all areas of marketing, such as strategic planning, research, advertising, public relations, collateral, direct mail and new business development.

Download the Full Press Release (Word.doc 187k)

Press Releases, TSG Updates Advertising, Marketing, press release, Social Media

It comes as no surprise that the security industry is demanding more advanced technology. The need for better security systems, from waterfront ports down to the local convenience store, is a continual process that even the latest economic climate hasn’t beaten. However, the downtrodden economy has played an important role in driving some of the industry’s technological developments by requiring more cost-effective systems with advanced functionality — quite the conundrum for manufacturers in this space. There is a big push for money-saving products that provide greater ROI and decreased electricity usage.

In a recent U.S. market report, the SIA (Security Industry Association) provides a long list of considerations pertinent to security system users when evaluating products:

• Price/budget
• Company reputation
• Product reliability
• Technical expertise
• Customer service
• Ease of use and functionality
• System features
• System integration and upgradeability

Among the multitude of available security systems, including physical access control, intrusion/fire detection, electronic article surveillance and CCTV/video detection, remote video surveillance is growing significantly in popularity. Affordable onboard memory and data streaming capabilities have made these types of products more obtainable to more users.  This is especially true for the residential market and outside businesses such as car dealerships, construction sites, apartment complexes, roofing companies, lumber yards, metal distributors and more. Security system product advancements are providing users with better system control and quicker data access to increase response time in the event of an emergency.

Overall, the security industry is meeting the challenge of simplifying more complex systems in terms of installation and use, while offering better control and protection. Ease of operation combined with cost-effective technology can expand the market to additional industries and more businesses.

Industry Insight Industry Insight, Security