Articles

Expanding Marketing Creativity: Quotes to Inspire

It always seems impossible until it is done. - Nelson MandelaThose of us in marketing are looked upon to be equal parts creative and logical. Develop imaginative concepts for meeting the goals of very organized and results-oriented strategic marketing plans. This is usually the result of a team of people working collaboratively to meet all those criteria. Most people are not usually an even mix of those attributes every day or on every project.

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Marketing Smarter: Are Marketing Tools Hurting or Helping Your Efforts?

Work smarter not harder using marketing software tools to enhance your strategyLet’s start by saying we are very excited about the software, apps and programs available to help facilitate and analyze marketing and communications activities.  But, let’s also keep in mind that marketing software tools are designed to augment a well-defined strategy, not replace it.

 

In fact, if not used properly, marketing tools can actually hurt your bottom line. A solid marcom strategy still needs to lead the way.

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Vanquishing the Scariest Mistakes in B2B Marketing

Scary marketing trendsAvoid these typical marcom missteps for better results

 

Unfortunately, we’ve seen it before in marketing programs.  Great concepts, great creative, great intentions…marginally acceptable implementation!

 

Many times, deadlines, pressures from the powers-that-be, and the urge to start seeing results can push marketers to cut corners on some pretty important aspects of proper marketing communications campaigns.

 

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Improved URLs for Better SEO

How long should my URL be to get the most clicks?

URLs, web page name, SEO best practices

This topic of conversation comes up quite often around here.  How long should a URL be for it to get the most traffic?  Oftentimes, it seems like companies don’t put much thought into their URLs.  In fact, many times, they are just completely overlooked… the randomly generated numbers and characters created automatically when posting a new web page are left without a thought.  This is not a good thing.

What needs to be understood is that URLs are the building blocks of your website.  And if not done correctly, they can either make or break the traffic that is coming into your site.  SEO isn’t just about how many words of content you have on each page. Website and URL structure is equally important. Here are some tips to remember when creating new page URLs.

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Gated Content Strategy– Enhancing User Experience

Part 2 of the Great Gate Debate: Value isn’t just in the content, its in how you treat the reader, too.

Tips for better user experience with gated contentSo…you’ve decided to begin using a marketing automation platform to help you gather leads with gated content. Great!

…Now what?

How do you enhance your customers’ user experience with your content to ensure this is helping, not hindering, your chances of nurturing those new leads into excited new customers?

Here are some tips for landing pages, the ever-important thank you and when you should use gated vs. non-gated content.

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Covering an Event Live on Social Media

How live tweeting and Facebook posts increased our reach by over 100,000% [a case study]

How live tweeting and Facebook posts increased our reach by over 100,000%

Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media following of some of the world’s largest brands. When we’re talking our average post reach, it’s in the few hundreds range. Our highest reach prior to last week was 646 people. (If you’re reading this, know you’re awesome and we love you for following us!!)

 

So when we attended an industry event last week on digital marketing (we continue to keep ourselves informed of the latest trends in our own industry… Digital Summit Philly was the most recent), we started posting live updates of the session topics on Facebook and Twitter. We recommend our clients do this at their industry events, and we like to put our money where our mouth is.

 

Little did we realize just how effective this would be!

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The Great Gate Debate: When to use gated content

gated content, lead forms, registration forms, lead gen, lead generation, content marketingOftentimes we are asked by clients our feelings on gated content –  You know, the information that cannot be accessed until a form is filled out with the user’s personal information, usually their name, email, phone number and some innocuous question. The questions we get usually center on WHEN this type of content should be used, and IF it should be used at all.

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Diversify Your Advertising Tactics

advertising channels, advertising media, print ad, digital ad, social mediaThe Mix of Media You Need

We’ve been hearing a lot lately about the shifting of momentum back towards traditional media. It is no secret that 15 years ago, online media stormed the advertising industry and nearly knocked out traditional media, like 90s grunge did to 80s hair bands.  People clamored to get on the digital bandwagon to gain more market share, reach a broader audience and cut through what was perceived at the time as ad clutter.  Or so they thought…

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Creating a Content Marketing Plan- Part 4

content plan, content marketing, content success, digital strategyPart 4 of 4: The final steps

According to the 2017 report from the Content Marketing Institute, more B2B companies are becoming more successful with content marketing. But it all starts with a plan! So here’s the final push… the homestretch… get ready to tackle publishing and promoting your first piece of content, celebrating your successes and reviewing the results.

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Steps to a Successful Content Marketing Plan- Part 3

content marketing, content plan, content calendar, content review, content strategy

Part 3 of 4: final content prep

By the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your new content strategy and how to create topic ideas that fuel this new strategy.  Up next is creating a content calendar based on priorities and ‘low hanging fruit’, fine tune SEO and successfully review and edit your first piece of content.

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9 Quick Tips to Get Your Blog Up and Running

blog, ideas, blog plan, blog strategyIf you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers will come to respect:

 

Developing Content – draw on available resources

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Content Marketing Plan- Part 2

Creating a Content Plan: Part 2Part 2 of 4: Getting things in order

Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will discuss how to get the momentum going and touch on auditing your current content, documenting your new content strategy and how to create topic ideas to fuel your content strategy.

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