Integrated plan designed to develop military and commercial markets

The Simon Group has recently been chosen by IEE as its agency of record for a new marketing communications campaign intended to establish the company’s human-system interface solutions in military, industrial and commercial markets.

Steve Motter, vice president, business development, stated, “We wanted to work with a company that could position our products effectively in the OEM and end-user marketplace with a well-rounded campaign. When a colleague suggested The Simon Group to us for their expertise in our target markets and excellence in integrated marcom plans, we knew they could deliver the results we need to grow our business.”

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The Simon Group has been chosen by Woodstream Corporation to create and implement a marketing communications plan for the company’s FiShock and Zareba electric animal control and containment products that provide safe, economical alternatives to barbed and woven wire fencing.

Andrea Itnyre, category development associate for the electronic containment division of Woodstream, noted, “We looked for a company that not only shared our vision of growth, but also was able to help us rapidly gain the market share needed to achieve our goals.  Having worked with The Simon Group in the past, I knew they would deliver an all-inclusive, well-run program with the lofty results we are looking for.”

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The Simon Group has been hired by Applied Energy Systems (AES) of Malvern, Pa. to develop and implement an integrated marketing program for both AES as well as its Semi-Gas line of ultra high purity gas delivery systems.

The campaign will focus on total brand management as well as strategic market analysis and planning for the company and its products. Tactics used to educate the semiconductor market and related industries on the complete solutions provided by AES and its Semi-Gas product line will include both print and online advertising as well as public relations and direct marketing. This combination will ensure that AES gains widespread company awareness in relevant industries as well as targeted reach to key influencers.

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The Simon Group has been appointed agency of record for Elsys Instruments to implement a new public relations campaign in the U.S. to help continue the global expansion of the 30-year-old company. Elsys Instruments is the U.S. headquarters of Switzerland-based Elsys AG, a leading manufacturer of custom and standard fast, high-precision data acquisition systems.

“When we decided to look for an agency to coordinate our PR campaign, my first thought was The Simon Group,” said Klaas Vogel, Sales Manager of Elsys Instruments. “Having successfully worked with them while with a different company, I knew The Simon Group would deliver a comprehensive, well-managed program with consistently high results. The proven PR methods at The Simon Group are sure to get our company where we want, and need, to be.”

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One thing we pride ourselves on is our “business as unusual” philosophy.  Each client’s business is unique and should be treated as such…far too often this is forgotten in the agency world.

Through our internship program, started in January 2008, we are educating the next crop of marketing and PR professionals on this way of thinking so they can better implement marketing strategies and grow business more effectively.

The added benefit? To date, we have gained the insight and support of seven promising interns from many local universities and as far away as Rochester Institute of Technology.  They have helped to streamline processes and improve efficiency here at The Simon Group. In return, they are learning valuable industry tips and gaining experience in the B-to-B marcom world to help prepare them for their careers in this fascinating business.

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