TSG Updates

Throwing Holiday Wishes Your Way!

snowball fight, snow, holidays, new year

All of us at The Simon Group wish you health, happiness and prosperity in the New Year… and peace, love and understanding throughout the world!

Check out the Groupies getting ambushed at www.simongroup.com/holidays2014

2012 Fab Fall BBQ

It’s now officially official! The Simon Group’s 2012 Fab Fall BBQ will be held on Saturday, September 29. While we’re excited for the BBQ, we’re also sad to announce that The Rhythm Eggs, the BBQ band for the last 19 years, are now formally retired. You’ll have to come join us for a day of fun, food and friends to learn who will replace the Eggs!

BBQ Success!

25th anniversary shirt

25th Anniversary Shirt

After celebrating the official 25th anniversary of The Simon Group on March 17, 2011, the Groupies celebrated TSG-style last weekend at the Fab Fall BBQ, complete with custom shirts!

We announced an honorary Groupie, presented Marty & Karen with a cake and gifts, indulged in homemade 25th anniversary chocolate lollipops, chatted with friends and of course rocked away the afternoon!

A sincere thank you to everyone who came out for the event as well as those who have supported us throughout the years. Clients, editors, reps, Groupies, freelancers, vendors, friends, family and everyone in between. The Simon Group wouldn’t be the same without any of you.

Check out pictures and song performance videos on our social media sites. If you have any pictures from the BBQ, send us an email.

We’re looking forward to another 25 years and another great Fabulous Fall BBQ next year!

It’s Never Too Early To Plan!

Marty cooking for the BBQ!

What could be better than The Simon Group's founder making everyone burgers!?

Mark your calendars now… The Simon Group’s 25th anniversary Fabulous Fall BBQ will be held at the farmhouse on Saturday, October 1, 2011!

Get ready for a fun-filled day of food, friends, family, music and plenty of opportunities for a good YouTube video! Invitations to follow via email, regular mail and Facebook as the date gets closer.

We can’t wait to celebrate 25 amazing years of The Simon Group with you all!

IEE Hires The Simon Group for New Marketing Communications Campaign

Integrated plan designed to develop military and commercial markets

The Simon Group has recently been chosen by IEE as its agency of record for a new marketing communications campaign intended to establish the company’s human-system interface solutions in military, industrial and commercial markets.

Steve Motter, vice president, business development, stated, “We wanted to work with a company that could position our products effectively in the OEM and end-user marketplace with a well-rounded campaign. When a colleague suggested The Simon Group to us for their expertise in our target markets and excellence in integrated marcom plans, we knew they could deliver the results we need to grow our business.”

Read the full press release

Jena Stauffer is now a Certified Google Adwords Professional

Jena Stauffer, Marketing Specialist at The Simon Group, is now Individually Qualified in the Google Adwords Certification Program for campaign management with a specialization in search marketing optimization. Certified Google Adwords Professionals must show a proficiency in Google Adwords by passing the Adwords Fundamentals exam as well as advanced knowledge by passing another exam in a  specialized area of Adwords.

Jena’s Adwords search marketing optimization expertise includes best practices for ad text, ad formats, keywords, language/demographic/geographic targeting, keyword bidding, conversions and other Adwords tools to best optimize campaign settings for the greatest return on your Adwords investment.

Contact us today to see what we can do for you to help start, optimize or overhaul your Google Adwords campaigns!

Learn more about the Google Certification.
Learn more about Jena’s qualification.

The Simon Group…25 Years of Business as Unusual

By Marty Simon, CEO and Rhythm GuitaristThe Simon Group's 25th anniversary!

 

Wow! Twenty five years??!! Could somebody please tell me where that time went…and how it went by so fast!?

OK, so I’m thinking back to March 17, 1986…yes, St. Patrick’s Day. Karen, my partner and administrative assistant for four years at our previous agency,  and I laughed that first day and said…”well, this is a fine time to start a new marketing communications agency!” I guess we were right. The fates were with us…the fates and a couple of great clients who chose to come with us when we started this crazy business.

In the beginning, it was exciting and fun (and, believe it or not, it still is!!)…and maybe just a little scary although neither Karen nor I remember being scared…I guess we didn’t know any better. We started in my basement…just the two of us, a phone, a beat-up 1982 Compaq “transportable” computer and dot matrix printer. Oh, yeah, and a bunch of my amplifiers and guitars…for stress relief, of course.

Read the rest of this entry »

Woodstream Corporation Hires The Simon Group as Agency of Record for New Marketing Communications Campaign

The Simon Group has been chosen by Woodstream Corporation to create and implement a marketing communications plan for the company’s FiShock and Zareba electric animal control and containment products that provide safe, economical alternatives to barbed and woven wire fencing.

Andrea Itnyre, category development associate for the electronic containment division of Woodstream, noted, “We looked for a company that not only shared our vision of growth, but also was able to help us rapidly gain the market share needed to achieve our goals.  Having worked with The Simon Group in the past, I knew they would deliver an all-inclusive, well-run program with the lofty results we are looking for.”

Read the full press release

In Loving Memory… Frank Komykoski

The Simon Group lost a dear friend and founding member in November 2010. Frank Komykoski, who started with The Simon Group upon its founding in 1986, passed away at the age of 80. Frank had served The Simon Group with great skill, caring and an undaunted sense of humor for more than 20 years. All of us who knew Frank remember his ability to see the world as “very nice, very nice” no matter what the reality was.

Frank, a native of Minersville, PA graduated from Penn State University in 1957 with a BS in Accounting. He served for many years as an auditor for the Federal Government. Upon retiring, he had several free-lance accounting jobs and was a regular at The Simon Group from 1986 through 2006. His optimism, professional talents and wonderful personality are sorely missed here at The Simon Group. We were lucky to have him for as long as we did.

Frank…having you here was, in every respect, very nice, very nice!!!

Applied Energy Systems Hires The Simon Group for Integrated Marketing

The Simon Group has been hired by Applied Energy Systems (AES) of Malvern, Pa. to develop and implement an integrated marketing program for both AES as well as its Semi-Gas line of ultra high purity gas delivery systems.

The campaign will focus on total brand management as well as strategic market analysis and planning for the company and its products. Tactics used to educate the semiconductor market and related industries on the complete solutions provided by AES and its Semi-Gas product line will include both print and online advertising as well as public relations and direct marketing. This combination will ensure that AES gains widespread company awareness in relevant industries as well as targeted reach to key influencers.

Read the full press release

Elsys Instruments Hires The Simon Group for North American Public Relations Campaign

The Simon Group has been appointed agency of record for Elsys Instruments to implement a new public relations campaign in the U.S. to help continue the global expansion of the 30-year-old company. Elsys Instruments is the U.S. headquarters of Switzerland-based Elsys AG, a leading manufacturer of custom and standard fast, high-precision data acquisition systems.

“When we decided to look for an agency to coordinate our PR campaign, my first thought was The Simon Group,” said Klaas Vogel, Sales Manager of Elsys Instruments. “Having successfully worked with them while with a different company, I knew The Simon Group would deliver a comprehensive, well-managed program with consistently high results. The proven PR methods at The Simon Group are sure to get our company where we want, and need, to be.”

Download the Full Press Release (Word.doc 158k)

Excitement at The Simon Group

TSG Happenings CollageThe Groupies have been busy keeping in touch with our many friends (clients, reps, editors, vendors) from our infamous BBQ, to client dinners and our holiday card video shoot. To see some of our recent activities, including the Fabulous Fall BBQ 2009 edition, cross-country meetings, our new logo and more, go to Facebook.com and search for “The Simon Group.” Just click “Become A Fan” under our logo on the left.

Now you can also follow us on Twitter @TheSimonGroup86.

And don’t forget to check back after The Simon Group’s 24th Anniversary party on March 17th for more photos and updates!