Joanna Puglisi-Barley has recently been appointed Public Relations Manager for The Simon Group to help service the agency’s growing client base. With nearly 20 years of marketing and public relations experience, Joanna is no stranger to The Simon Group, having freelanced for the company since 2002. She will be working closely with the agency’s diverse clientele, implementing various PR programs and strategies in an effort to increase market exposure and product awareness throughout the industrial, high-tech and electronics sectors.

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Jena Stauffer has recently taken on the role of Marketing Specialist, specializing in expanding the company’s online marketing programs, including online advertising, social media outlets and other web venues. Jena enters this position after initially joining The Simon Group as an intern in May 2008. She will also continue to provide account support for all areas of marketing, such as strategic planning, research, advertising, public relations, collateral, direct mail and new business development.

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Over the past few months, the Groupies have been busy keeping in touch with our many friends (clients, reps, editors, vendors): from joining them at honorary events in New York City to celebrating The Simon Group’s 23^rd anniversary with breakfast down the road from our farmhouse.

Visit us on Facebook to see a brief selection of some of our recent activities, including our annual summer dinner party, staff appreciation day picnic and the beautiful spring flowers of the Bucks County countryside.

Go to Facebook.com and search for “The Simon Group.” Just click “Become A Fan” under our logo on the left. Check back often for more pictures and updates on the Groupies!

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One thing we pride ourselves on is our “business as unusual” philosophy.  Each client’s business is unique and should be treated as such…far too often this is forgotten in the agency world.

Through our internship program, started in January 2008, we are educating the next crop of marketing and PR professionals on this way of thinking so they can better implement marketing strategies and grow business more effectively.

The added benefit? To date, we have gained the insight and support of seven promising interns from many local universities and as far away as Rochester Institute of Technology.  They have helped to streamline processes and improve efficiency here at The Simon Group. In return, they are learning valuable industry tips and gaining experience in the B-to-B marcom world to help prepare them for their careers in this fascinating business.

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Beth Smith was recently appointed Vice President of Public Relations in response to the extensive growth of PR among the agency’s diverse account base. As more clients look to increase market exposure in their target industries without the relatively high cost of advertising, PR becomes an increasingly cost-effective marcom tactic. Beth will continue to lead our internationally renowned PR department, while expanding her role in the development of PR programs and their increasing strategic impact on our clients’ business.

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From New York City to Nuremberg, Germany and right in our own backyard, the Groupies have been working diligently to keep in touch with our many friends (clients, reps, editors, vendors) over the past few months. To see photos and updates on the Groupies, go to Facebook.com and search for “The Simon Group.” Just click “Become A Fan” under our logo on the left.

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The new year brought in a new president to The Simon Group. David Lesser replaces Marty Simon, who will remain involved in the agency’s account service and creative functions as CEO. Lesser’s extensive knowledge of the company, the clients, and the industry will help him to move the company forward as the agency grows and evolves. He will oversee the company’s internal operations as well as account services, including public relations, advertising, media and marketing. Lesser’s appointment will preserve The Simon Group’s determination to provide superior quality service for its clients, while also expanding opportunities for success in the growing areas of marketing.

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The Simon Group Inc. was ranked fourth out of the 25 top Philadelphia public relations firms by the Philadelphia Business Journal. The listing is part of the reputable Book of Lists, published annually by the Journal, that provides more than 100 rankings in key industries and professions in the greater Philadelphia area.

The listing includes PR revenue billed out of local offices, number of PR employees and total number of employees, the percentage of income derived from PR and the number of clients serviced by each company. The Philadelphia Business Journal ranked the firms based upon the 2007 PR revenue billed.

The Simon Group was the highest-ranking full service agency on this prestigious list, acclaimed as the “area’s business bible” by Philadelphia Business Journal publisher Lyn Kremer.

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