IEE Hires The Simon Group for New Marketing Communications Campaign

Integrated plan designed to develop military and commercial markets

The Simon Group has recently been chosen by IEE as its agency of record for a new marketing communications campaign intended to establish the company’s human-system interface solutions in military, industrial and commercial markets.

Steve Motter, vice president, business development, stated, “We wanted to work with a company that could position our products effectively in the OEM and end-user marketplace with a well-rounded campaign. When a colleague suggested The Simon Group to us for their expertise in our target markets and excellence in integrated marcom plans, we knew they could deliver the results we need to grow our business.”

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