Posts Tagged ‘blog’

Steps to a Successful Content Marketing Plan- Part 3

content marketing, content plan, content calendar, content review, content strategyBy the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your new content strategy and how to create topic ideas that fuel this new strategy.  Up next is creating a content calendar based on priorities and ‘low hanging fruit’, fine tune SEO and successfully review and edit your first piece of content.

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9 Quick Tips to Get Your Blog Up and Running

blog, ideas, blog plan, blog strategyIf you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers will come to respect:

 

Developing Content – draw on available resources

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It’s Back to School Time! And Not Just for the Kids……

Aug1.Continuing EdIt’s that time of year again….back to school. Excitement at the anticipation of a new learning year is upon us.  But it doesn’t just have to be for the kids… We, as adults, should continually embark on a new journey of learning and self-betterment.

 

Our clients rely on us for advice and counsel on marketing communications techniques and tactics. In order to best perform our jobs and remain a source of information, we seek out ways to hone our skills, learn about the latest trends and discover new ways to employ best practices in our clients’ programs. Our agency could not survive in this digital era if we had stopped trying to improve and innovate while everyone still relied on only print media in the 1980s.

 

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Blog, schmog. What does this have to do with business marketing anyway?

blog, business blog, blogging for business, business marketing, b2b blog, company blog, content marketingI know, I know, you hear the word blog and you think, ‘what in the world does this have to do with business marketing? Isn’t a blog simply a place to express your own personal viewpoints and opinions on something you are passionate about?’ Read the rest of this entry »

Is Your Website a Classic PB&J or a Stacked-to-the-ceiling Club Sandwich?

Website layers, website design, custom website, It’s lunchtime, and you’re hungry! You head to the fridge and pull out all the makings of your favorite sandwich. Did you pick lettuce or tomatoes, deli meat or chicken salad, mayo or mustard? It doesn’t matter, because making the perfect sandwich is an art, carefully crafted to meet your tastes. Read the rest of this entry »

Likes me; Likes me not

online content marketing, likes, blog, social media, followers, likes, twitter, facebook, web, onlineWhen did we digress to being 13 year olds concerned with how many “likes” we have gotten?  What does that “like” really mean?  What you should really be asking is: Read the rest of this entry »

Blog, Blog, Blog…Yadda, Yadda, Yadda

blog, content, seo, posting, web

 

So, you know you need a blog, but feel a bit overwhelmed at the prospect of creating—and sustaining—one. You have some topic ideas in mind, but how is that going to translate into a consistent, ongoing, informative and educational resource? Read the rest of this entry »