Posts Tagged ‘digital marketing’

Vanquishing the Scariest Mistakes in B2B Marketing

Scary marketing trendsAvoid these typical marcom missteps for better results

 

Unfortunately, we’ve seen it before in marketing programs.  Great concepts, great creative, great intentions…marginally acceptable implementation!

 

Many times, deadlines, pressures from the powers-that-be, and the urge to start seeing results can push marketers to cut corners on some pretty important aspects of proper marketing communications campaigns.

 

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Improved URLs for Better SEO

How long should my URL be to get the most clicks?

URLs, web page name, SEO best practices

This topic of conversation comes up quite often around here.  How long should a URL be for it to get the most traffic?  Oftentimes, it seems like companies don’t put much thought into their URLs.  In fact, many times, they are just completely overlooked… the randomly generated numbers and characters created automatically when posting a new web page are left without a thought.  This is not a good thing.

What needs to be understood is that URLs are the building blocks of your website.  And if not done correctly, they can either make or break the traffic that is coming into your site.  SEO isn’t just about how many words of content you have on each page. Website and URL structure is equally important. Here are some tips to remember when creating new page URLs.

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Likes me; Likes me not

online content marketing, likes, blog, social media, followers, likes, twitter, facebook, web, onlineWhen did we digress to being 13 year olds concerned with how many “likes” we have gotten?  What does that “like” really mean?  What you should really be asking is: Read the rest of this entry »