Posts Tagged ‘direct mail’

An Open Letter to Those Employing Direct Mail

direct mail, direct marketing, tips for direct mail, direct mail best practices

 

Dear Mr. or Ms. Marketer,

 

First of all, BRAVO! It seems you already realize the importance of print in today’s digital delete-before-you-even-open-it world. That colorful mailer that crossed my desk made me pause for a moment…

 

You have obviously put considerable time and effort into developing a comprehensive, well-designed piece of literature, and, well, we feel it should go to someone who could use it.

 

See, we are a marketing communications agency, so we track relevant trade publications that are important to our clients and their markets by subscribing to the magazines and relevant sites.

 

We’ve noticed an increasing trend in publications selling unqualified leads from their subscriber list to companies, such as yours.

 

Companies are sending the wrong materials, or unsolicited information, to prospects that really have no use for it.

 

In our world, this is a big waste of valuable resources, especially when some thought, time and money has been put into those marketing materials.

 

If you are interested in discussing targeted marketing strategies that can give you some qualified leads, we’d love to talk. For starters, ask yourself these questions about your current direct mail efforts, then drop us a note when the feeling moves you!

 

If you think the checklist above is enough help, then we wish you the best of luck in your future sales and we hope the next person that receives your information finds in it the perfect solution for their next project.

 

Sincerely,

The Simon Group

Marketing Communications

More than 25 years of Business as Unusual