Posts Tagged ‘Integrated marketing’

Steps to a Successful Content Marketing Plan- Part 3

content marketing, content plan, content calendar, content review, content strategyBy the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your new content strategy and how to create topic ideas that fuel this new strategy.  Up next is creating a content calendar based on priorities and ‘low hanging fruit’, fine tune SEO and successfully review and edit your first piece of content.

Read the rest of this entry »

Content Marketing Plan- Part 2

Creating a Content Plan: Part 2Part 2 of 4: Getting things in order

Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will discuss how to get the momentum going and touch on auditing your current content, documenting your new content strategy and how to create topic ideas to fuel your content strategy.

Read the rest of this entry »

How to Create a Content Marketing Plan and Be Successful

Part 1 of 4: What to do the first 3 weeks to prepare

how to create a content marketing planLet us start out by saying that content marketing is a long-term strategy that takes commitment and discipline.  It is not a strategy that works overnight or even in the first six months, but when it does finally kick in, the benefits are immeasurable.

Now that that is out in the open, let’s get started…

Vertical Measures, a digital marketing agency that helps other clients and agencies broaden their content marketing strategies, does an excellent job of teaching us how to get your content marketing campaign off the ground.  They recommend accomplishing one major task per week for 12 weeks in order to get the ball rolling.  This article will run in a four part series, breaking the down the 12 week program over four posts.

Let’s take a look at the first three weeks…

Read the rest of this entry »

Hitting the Bullseye: a new era of direct email

direct email, bullseye, targeted email, marketing automationMarketing automation has breathed new life into email marketing.  That which was once destined for junk folders and blacklists is becoming useful again by not merely spamming the reader with potentially relevant information, but instead providing value driven material that matches the interests and needs of the recipient.

 

The intellect a well-run marketing automation program provides allows companies to cultivate prospects with personalized, laser-focused content that helps turn these potential buyers into customers.  You aren’t randomly throwing spaghetti at the wall and seeing how much will stick—you’re following a unique recipe that suits their specific requirements.

Read the rest of this entry »

Keep Your Shovel in the Dirt: gardening tips from a not-so-green thumb

 

Farmer on local sustainable organic farmI’ve never been very good at gardening, even though I still try each year.  I till my little patch of land so that I can sow my vegetables, spending far more on plants and preparation than my meager harvest would ever come close to paying out.

Each year, my timing seems to be off.  Right around the time that my tomatoes are ripe for the picking, I’m typically out of town for my family reunion.  My house sitter says they are delicious, though.  Read the rest of this entry »

Knowing the Limitations of Marketing Automation

Mar1.marketing-automation

Robots vs. Humans

Marketing automation is an exciting topic these days. Very few other management platforms combine both marketing, sales and analytics functions effectively into one package. When done correctly, marketing automation can save time, automate routine operations and provide analytics. Read the rest of this entry »

Put your money where your mouth is*

Knowing how far your claims may reach

In doing some research for a client about the role of safety in manufacturing environments, we came across a very interesting piece of news…a major manufacturing company had appointed the first ever safety advocate, designated to oversee worker health and safety. Wow! Nice work protecting the little guy, Corporate America.

 

Of course, we had to know more.

 

Read the rest of this entry »

We are so on board with Google Cardboard!

Google CardboardWhen Google Glass came out, we kind of did a shoulder shrug—it seemed to carry with it a pretty hefty point of entry with a $1,500 beta price tag and Clark Kent-looking frames. Thanks Google, for a carrot we just can’t seem to reach. Read the rest of this entry »

A/B Testing – Algebra and Statistics in Marketing Communications

a/b testing, testing campaigns, marketing testing, marketing efficiency, marcom efficiency, marcom ROI, measuring ROISomeone recently asked me about A/B testing and how it relates to marketing and business. I had to do a little bit of research as I wanted to make sure I could explain it. As I started to read up on it, I could feel the anxiety build in my chest. Terms like ‘randomized experiment with two variants, A and B’ and ‘two versions (A and B) are compared, which are identical except for one variation that might affect x’s behavior’. What the heck?!?!?!?!!??! I’m a communications professional!!! Math is not my forte! Read the rest of this entry »

Create a Compelling Webinar by Following the 3 Ps….

Oct2.webinarWe all know what a webinar is…but, do we all know how to prepare and present a compelling webinar? Read the rest of this entry »

Today’s code word: Nimble—but what about tomorrow?

spy%201_jpgWe keep hearing it. Nimble, agile, responsive…it’s all the rage among marketing folks today.

From big companies to small, from email templates to lead automation, marketers are realizing that, in order to play the game, they need to be able to move quickly to tailor their message to the unique attribute of a prospect or customer. Read the rest of this entry »

Believing the Hype about Big Data

marketing automation, marketing efficiency, online marketingWe’ll be honest. We were a bit skeptical about marketing automation when we first heard about it. Is this really a trend that will be helpful for B2B marketing strategies?  But knowing we are typically our clients’ first resource to ask about the latest marketing trends, we knew we had to take a closer look and stay “in the know.” Read the rest of this entry »