Posts Tagged ‘IT’

Have you embraced The Cloud?

cloud computing, network, online, work flow, digitalCloud computing has become more than just a place to store information; it’s an essential part of daily business operations.

 

Having moved the mobile workforce beyond merely ‘working from home’, the cloud provides a location-agnostic environment where collaboration can effectively be conducted regardless of your physical location or local time zone.

 

What is the cloud?

Simply put, the cloud is a network of servers that either provides an online service or stores data. You can then can access your info from virtually anywhere using a computer, tablet, smartphone, etc., as long as you have an internet connection.

 

What can be saved to the cloud?

Any digital file — documents, pictures, video, contact information, calendars, maps — can be stored on the cloud on both public and private networks. Common business services available via cloud computing include email, digital editing, design and publishing and some collaborative software.*

 

How can the cloud work for you?

Generally, businesses use the cloud to save money, as its more cost efficient for three main reasons.

 

  • First, it’s scalable—Businesses don’t have to spend money on limited hard drive storage. Cloud service providers only charge for storage used, with an almost unlimited amount of storage available. Businesses have the option to upgrade and expand or downsize their storage needs whenever they desire with no financial backlash.

 

  • Next, it’s flexible—The cloud can be accessed from any device connected to the internet. This means two things: employees and clients can collaborate from anywhere on the planet and files can be opened in any operating system, regardless of the word processing applications that are installed.

 

  • Finally, it’s eco-friendly—In society’s attempt to be paperless, the cloud reduces paper and ink requirements. From editing to filing, all of it can be done electronically and more efficiently on the cloud.

 

Another business benefit is enhanced disaster recovery, since cloud companies back up your data off site, and the data will be immediately available via the internet no matter the catastrophe.

 

For existing as well as up-and-coming businesses, cloud storage is a natural progression towards a modern business model that focuses on cost efficiencies and global collaboration. Check out this list of things to consider before employing a cloud-based environment.

 

*It is important to keep in mind that, as with any digital environment, precautions need to be taken to properly secure personal or sensitive business information.

 

B2B CMOs – and Those Who Work with Them – Need to Change with the Times and with the Technologies

The role of the Chief Marketing Officer in the B2B world is increasing significantly in recent times. With that expanded role come new challenges and responsibilities for the CMO and those whom he or she directs. Much of the evolution that must take place is driven by the dizzying pace of technological development and the resulting digital world we all live in.

 

Today’s CMOs will have to accomplish more in less time and sometimes with less resources… either human or financial. A successful CMO will focus on his company’s critical business issues, place strategy development above tactical issues and effectively pursue collaborative opportunities wherever possible.

Forrester Research B2B CMOs Must Evolve Or Move On

Figure from Forrester Research “B2B CMOs Must Evolve Or Move On” showing the increased relationship between CMOs and IT.

 

And because so much of what matters in today’s business environment  is, in fact, a product of the digital world, the successful CMO will do well to build strong relationships with his or her CIO and other key IT personnel.

 

After all, it is the IT function that can link a company’s marketing objectives to its customer base. According to a 2013 survey, the key collaboration of the marketing future, if not the present,  just may be the relationship between marketing and  IT.

 

For the actual results of that survey and more detailed insight into the evolving role of the CMO, you can download the report here (simple registration required).