Posts Tagged ‘marketing strategy’

Steps to a Successful Content Marketing Plan- Part 3

content marketing, content plan, content calendar, content review, content strategyBy the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your new content strategy and how to create topic ideas that fuel this new strategy.  Up next is creating a content calendar based on priorities and ‘low hanging fruit’, fine tune SEO and successfully review and edit your first piece of content.

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9 Quick Tips to Get Your Blog Up and Running

blog, ideas, blog plan, blog strategyIf you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers will come to respect:

 

Developing Content – draw on available resources

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Content Marketing Plan- Part 2

Creating a Content Plan: Part 2Part 2 of 4: Getting things in order

Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will discuss how to get the momentum going and touch on auditing your current content, documenting your new content strategy and how to create topic ideas to fuel your content strategy.

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How to Create a Content Marketing Plan and Be Successful

Part 1 of 4: What to do the first 3 weeks to prepare

how to create a content marketing planLet us start out by saying that content marketing is a long-term strategy that takes commitment and discipline.  It is not a strategy that works overnight or even in the first six months, but when it does finally kick in, the benefits are immeasurable.

Now that that is out in the open, let’s get started…

Vertical Measures, a digital marketing agency that helps other clients and agencies broaden their content marketing strategies, does an excellent job of teaching us how to get your content marketing campaign off the ground.  They recommend accomplishing one major task per week for 12 weeks in order to get the ball rolling.  This article will run in a four part series, breaking the down the 12 week program over four posts.

Let’s take a look at the first three weeks…

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How global is your business?

global businessThe Internet has given every company, large and small, a digital footprint.  It’s not a matter of can you be found, but rather, once you are found, who are you really trying to reach.

 

The real question is not whether your business is global or not, but rather: How global is your business?

 

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Expanding Your Marcom Horizons: When to pass and when to tag along

ball[a quick checklist for adopting new marcom tactics]

The B2B marcom world has had an interesting last decade trying to navigate its way through the latest digital marketing trends (and we don’t just mean social media!). As consumers in our personal lives, we are marketed to almost entirely differently than in our business lives. By now we all know that new tactics that have emerged for B2C aren’t always beneficial for B2B. This isn’t a new concept, but it is one that should get an update every now and again. Just because a new digital tactic is trending for B2C doesn’t mean we can’t give it a try here in our more niche B2B space. Read the rest of this entry »

It’s Back to School Time! And Not Just for the Kids……

Aug1.Continuing EdIt’s that time of year again….back to school. Excitement at the anticipation of a new learning year is upon us.  But it doesn’t just have to be for the kids… We, as adults, should continually embark on a new journey of learning and self-betterment.

 

Our clients rely on us for advice and counsel on marketing communications techniques and tactics. In order to best perform our jobs and remain a source of information, we seek out ways to hone our skills, learn about the latest trends and discover new ways to employ best practices in our clients’ programs. Our agency could not survive in this digital era if we had stopped trying to improve and innovate while everyone still relied on only print media in the 1980s.

 

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Hitting the Bullseye: a new era of direct email

direct email, bullseye, targeted email, marketing automationMarketing automation has breathed new life into email marketing.  That which was once destined for junk folders and blacklists is becoming useful again by not merely spamming the reader with potentially relevant information, but instead providing value driven material that matches the interests and needs of the recipient.

 

The intellect a well-run marketing automation program provides allows companies to cultivate prospects with personalized, laser-focused content that helps turn these potential buyers into customers.  You aren’t randomly throwing spaghetti at the wall and seeing how much will stick—you’re following a unique recipe that suits their specific requirements.

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Keep Your Shovel in the Dirt: gardening tips from a not-so-green thumb

 

Farmer on local sustainable organic farmI’ve never been very good at gardening, even though I still try each year.  I till my little patch of land so that I can sow my vegetables, spending far more on plants and preparation than my meager harvest would ever come close to paying out.

Each year, my timing seems to be off.  Right around the time that my tomatoes are ripe for the picking, I’m typically out of town for my family reunion.  My house sitter says they are delicious, though.  Read the rest of this entry »

How Well Do You Know Your Brand? 4 quick tips to give you a baseline

Mar2.personalbrand_bannerSo many companies focus on identifying their brands by sitting around their own conference room discussing what they think their customers value about their brand.  Few step outside the office to truly figure out what resonates from an end user perspective.

 

Time, money and sometimes even ego are the often the root causes of a misguided branding strategy, but let’s look at how a few simple outward-facing steps can help you start to formulate a valuable branding strategy. Read the rest of this entry »

Knowing the Limitations of Marketing Automation

Mar1.marketing-automation

Robots vs. Humans

Marketing automation is an exciting topic these days. Very few other management platforms combine both marketing, sales and analytics functions effectively into one package. When done correctly, marketing automation can save time, automate routine operations and provide analytics. Read the rest of this entry »

10 Tips for a High Quality Website

Feb1.website tipsOne of your most powerful business marketing tools is simple: your website. It can help you stand out from your competitors and defines you as a company. It is a direct reflection of you and can give people an idea of how you conduct business. Your website can be what makes the first impression, so make it a good one! Read the rest of this entry »