OK, for those of you who know us, it’s no surprise that we always advocate a strong public relations program as part of a comprehensive marcom plan. In fact, this is where many of our clients start their relationship with us.

The benefits of PR are seemingly endless and become even more important when marketing resources become scarce, as could be the case for some companies heading into 2009.

Two critical factors we see impacting current marketing budgets that increase the need to stretch resources and still accomplish company’s goals are:
1– the slowing US and global economy, and
2– the ongoing allocation of resources required to optimize your website with still-evolving online marketing tactics.

So, ask yourself: How can I keep my company visible in all relevant market areas while working with limited resources?

The answer: Use PR…if you already are, use more! Some basic approaches include:

News Releases: You’ll reach all your target media for about the same cost as an ad in just one media.
Feature Articles: You’ll increase your company’s credibility tenfold and position those within your company as the experts.
Trade Show Support: You’ll build one-on-one relationships with the editors, who will, in turn, be more apt to call on you when writing stories about your industry and listen to ideas pitched on behalf of your company.

Who knew one tactic in your marketing program could be so effective!

Learn more about The Simon Group’s PR program.

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The Simon Group Inc. was ranked fourth out of the 25 top Philadelphia public relations firms by the Philadelphia Business Journal. The listing is part of the reputable Book of Lists, published annually by the Journal, that provides more than 100 rankings in key industries and professions in the greater Philadelphia area.

The listing includes PR revenue billed out of local offices, number of PR employees and total number of employees, the percentage of income derived from PR and the number of clients serviced by each company. The Philadelphia Business Journal ranked the firms based upon the 2007 PR revenue billed.

The Simon Group was the highest-ranking full service agency on this prestigious list, acclaimed as the “area’s business bible” by Philadelphia Business Journal publisher Lyn Kremer.

Read the full press release.

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