Posts Tagged ‘ROI’

Marketing Smarter: Are Marketing Tools Hurting or Helping Your Efforts?

Work smarter not harder using marketing software tools to enhance your strategyLet’s start by saying we are very excited about the software, apps and programs available to help facilitate and analyze marketing and communications activities.  But, let’s also keep in mind that marketing software tools are designed to augment a well-defined strategy, not replace it.

 

In fact, if not used properly, marketing tools can actually hurt your bottom line. A solid marcom strategy still needs to lead the way.

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Vanquishing the Scariest Mistakes in B2B Marketing

Scary marketing trendsAvoid these typical marcom missteps for better results

 

Unfortunately, we’ve seen it before in marketing programs.  Great concepts, great creative, great intentions…marginally acceptable implementation!

 

Many times, deadlines, pressures from the powers-that-be, and the urge to start seeing results can push marketers to cut corners on some pretty important aspects of proper marketing communications campaigns.

 

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Covering an Event Live on Social Media

How live tweeting and Facebook posts increased our reach by over 100,000% [a case study]

How live tweeting and Facebook posts increased our reach by over 100,000%

Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media following of some of the world’s largest brands. When we’re talking our average post reach, it’s in the few hundreds range. Our highest reach prior to last week was 646 people. (If you’re reading this, know you’re awesome and we love you for following us!!)

 

So when we attended an industry event last week on digital marketing (we continue to keep ourselves informed of the latest trends in our own industry… Digital Summit Philly was the most recent), we started posting live updates of the session topics on Facebook and Twitter. We recommend our clients do this at their industry events, and we like to put our money where our mouth is.

 

Little did we realize just how effective this would be!

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Creating a Content Marketing Plan- Part 4

content plan, content marketing, content success, digital strategyPart 4 of 4: The final steps

According to the 2017 report from the Content Marketing Institute, more B2B companies are becoming more successful with content marketing. But it all starts with a plan! So here’s the final push… the homestretch… get ready to tackle publishing and promoting your first piece of content, celebrating your successes and reviewing the results.

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Content Marketing Plan- Part 2

Creating a Content Plan: Part 2Part 2 of 4: Getting things in order

Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will discuss how to get the momentum going and touch on auditing your current content, documenting your new content strategy and how to create topic ideas to fuel your content strategy.

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The Value in Public Relations – Can It Really Be Quantified?

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The Internet’s relationship with public relations is complex.  While it has helped raise the profile of this long misunderstood marketing tactic, it has also been the cause of many newer frustrations.

Because it traditionally couldn’t be measured in hard dollars as advertising was, PR was always on the edge of being fully incorporated into marketing communications program.  Since a value could not as easily be attributed to PR, many marketers just couldn’t grasp the true value of the practice.

 

The truth is, PR adds tremendous value.  The other truth is that it is really hard to quantify, Read the rest of this entry »

Tradeshows a Dying Breed? 13 Tips to Help Improve Show ROI

tradeshow, pr, events, sales, leads, press, editorsRemember the days when tradeshows were jam-packed and everyone registered to attend as soon as they could to reserve their spot?  People milled around and networked for hours looking at some of the greatest booth presentations and demos the industry had to offer.  It was THE BEST, wasn’t it?

Tradeshows were so important. They were an ‘absolute must’ travel expense.  And then, all of a sudden, there was a drop. Slowly, these fun networking extravaganzas seemed to slowly fade away.  But just like print magazines themselves, we’ve seen it come full circle and hopefully there will be a resurgence as organizers are learning what works in today’s new environment.

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Hitting the Bullseye: a new era of direct email

direct email, bullseye, targeted email, marketing automationMarketing automation has breathed new life into email marketing.  That which was once destined for junk folders and blacklists is becoming useful again by not merely spamming the reader with potentially relevant information, but instead providing value driven material that matches the interests and needs of the recipient.

 

The intellect a well-run marketing automation program provides allows companies to cultivate prospects with personalized, laser-focused content that helps turn these potential buyers into customers.  You aren’t randomly throwing spaghetti at the wall and seeing how much will stick—you’re following a unique recipe that suits their specific requirements.

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Measuring Your Return – Can We Determine ROI of an Advertising Campaign?

WebWhile recently reading On the Near Impossibility of Measuring the Returns to Advertising by Randall A. Lewis and Justin M. Rao, it was stated that the average American sees 25-45 minutes of tv commercials, multiple billboards and an array of internet ads per day.  They go on further to say that industry reports place annual advertising revenue in the US in the range of $173 billion, or about $500 per American per year.  In order for advertisers to break even they need to net about $1.50 in profits per person per day – translating into about $3,500 -$5,500 per household per year. So is this possible?  Is it possible to measure the exact return on investment metrics of an advertising campaign? Read the rest of this entry »

A/B Testing – Algebra and Statistics in Marketing Communications

a/b testing, testing campaigns, marketing testing, marketing efficiency, marcom efficiency, marcom ROI, measuring ROISomeone recently asked me about A/B testing and how it relates to marketing and business. I had to do a little bit of research as I wanted to make sure I could explain it. As I started to read up on it, I could feel the anxiety build in my chest. Terms like ‘randomized experiment with two variants, A and B’ and ‘two versions (A and B) are compared, which are identical except for one variation that might affect x’s behavior’. What the heck?!?!?!?!!??! I’m a communications professional!!! Math is not my forte! Read the rest of this entry »

Believing the Hype about Big Data

marketing automation, marketing efficiency, online marketingWe’ll be honest. We were a bit skeptical about marketing automation when we first heard about it. Is this really a trend that will be helpful for B2B marketing strategies?  But knowing we are typically our clients’ first resource to ask about the latest marketing trends, we knew we had to take a closer look and stay “in the know.” Read the rest of this entry »

The Devil’s in the Details

trade show presence, event marketing, event best practices, trade show, best practices, event, show tips, trade show success, trade show roadmap, success roadmapWhile attending a tradeshow for the packaging industry recently, I was a bit surprised to see a large number of marketing snafus that could have been easily avoided, and would have resulted in much better lead generation on the show floor. Read the rest of this entry »