Posts Tagged ‘Search’

Improved URLs for Better SEO

How long should my URL be to get the most clicks?

URLs, web page name, SEO best practices

This topic of conversation comes up quite often around here.  How long should a URL be for it to get the most traffic?  Oftentimes, it seems like companies don’t put much thought into their URLs.  In fact, many times, they are just completely overlooked… the randomly generated numbers and characters created automatically when posting a new web page are left without a thought.  This is not a good thing.

What needs to be understood is that URLs are the building blocks of your website.  And if not done correctly, they can either make or break the traffic that is coming into your site.  SEO isn’t just about how many words of content you have on each page. Website and URL structure is equally important. Here are some tips to remember when creating new page URLs.

Read the rest of this entry »

Gated Content Strategy– Enhancing User Experience

Part 2 of the Great Gate Debate: Value isn’t just in the content, its in how you treat the reader, too.

Tips for better user experience with gated contentSo…you’ve decided to begin using a marketing automation platform to help you gather leads with gated content. Great!

…Now what?

How do you enhance your customers’ user experience with your content to ensure this is helping, not hindering, your chances of nurturing those new leads into excited new customers?

Here are some tips for landing pages, the ever-important thank you and when you should use gated vs. non-gated content.

Read the rest of this entry »

The Great Gate Debate: When to use gated content

gated content, lead forms, registration forms, lead gen, lead generation, content marketingOftentimes we are asked by clients our feelings on gated content –  You know, the information that cannot be accessed until a form is filled out with the user’s personal information, usually their name, email, phone number and some innocuous question. The questions we get usually center on WHEN this type of content should be used, and IF it should be used at all.

Read the rest of this entry »

10 Tips for a High Quality Website

Feb1.website tipsOne of your most powerful business marketing tools is simple: your website. It can help you stand out from your competitors and defines you as a company. It is a direct reflection of you and can give people an idea of how you conduct business. Your website can be what makes the first impression, so make it a good one! Read the rest of this entry »

As Wayne Gretzky said, “I skate to where the puck is going…”

integrated marketing, marketing strategy, sales funnel, sales marketing, business, business relationships, customer relationships, customer educationLet’s think for a moment about The Great One’s famous quote. He knew that just following the puck, or the market trend in our case, was not going to get him the goal. He needed to head to where the puck was going, arriving at its location before the puck even made it there. Read the rest of this entry »

Google Instant and You!

computer chickThere’s plenty of buzz – both positive and negative – about the new Google Instant (it launched September 8th). To experience Google Instant, you have to go to www.google.com, not your browser’s tool bar, and perform a search.

For some time now, Google has “auto-completed” what we enter, provided it had some relevant search data pertinent to what we are typing. Well, Google Instant goes one step further and offers up complete search results, editorial and paid, as you type.

When we type an “a,” we get AOL, Amazon, Apple and Amtrak as immediate results. We typed “simon gro” and The Simon Group came up third in the search engine result page (SERP, as a search maven would say). Try it on yourself and see what happens.

We have two concerns with this regarding our clients’ online marketing programs – both for paid and organic search.

Read the rest of this entry »