Posts Tagged ‘SEO’

Improved URLs for Better SEO

How long should my URL be to get the most clicks?

URLs, web page name, SEO best practices

This topic of conversation comes up quite often around here.  How long should a URL be for it to get the most traffic?  Oftentimes, it seems like companies don’t put much thought into their URLs.  In fact, many times, they are just completely overlooked… the randomly generated numbers and characters created automatically when posting a new web page are left without a thought.  This is not a good thing.

What needs to be understood is that URLs are the building blocks of your website.  And if not done correctly, they can either make or break the traffic that is coming into your site.  SEO isn’t just about how many words of content you have on each page. Website and URL structure is equally important. Here are some tips to remember when creating new page URLs.

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Gated Content Strategy– Enhancing User Experience

Part 2 of the Great Gate Debate: Value isn’t just in the content, its in how you treat the reader, too.

Tips for better user experience with gated contentSo…you’ve decided to begin using a marketing automation platform to help you gather leads with gated content. Great!

…Now what?

How do you enhance your customers’ user experience with your content to ensure this is helping, not hindering, your chances of nurturing those new leads into excited new customers?

Here are some tips for landing pages, the ever-important thank you and when you should use gated vs. non-gated content.

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Covering an Event Live on Social Media

How live tweeting and Facebook posts increased our reach by over 100,000% [a case study]

How live tweeting and Facebook posts increased our reach by over 100,000%

Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media following of some of the world’s largest brands. When we’re talking our average post reach, it’s in the few hundreds range. Our highest reach prior to last week was 646 people. (If you’re reading this, know you’re awesome and we love you for following us!!)

 

So when we attended an industry event last week on digital marketing (we continue to keep ourselves informed of the latest trends in our own industry… Digital Summit Philly was the most recent), we started posting live updates of the session topics on Facebook and Twitter. We recommend our clients do this at their industry events, and we like to put our money where our mouth is.

 

Little did we realize just how effective this would be!

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The Great Gate Debate: When to use gated content

gated content, lead forms, registration forms, lead gen, lead generation, content marketingOftentimes we are asked by clients our feelings on gated content –  You know, the information that cannot be accessed until a form is filled out with the user’s personal information, usually their name, email, phone number and some innocuous question. The questions we get usually center on WHEN this type of content should be used, and IF it should be used at all.

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Steps to a Successful Content Marketing Plan- Part 3

content marketing, content plan, content calendar, content review, content strategy

Part 3 of 4: final content prep

By the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your new content strategy and how to create topic ideas that fuel this new strategy.  Up next is creating a content calendar based on priorities and ‘low hanging fruit’, fine tune SEO and successfully review and edit your first piece of content.

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Content Marketing Plan- Part 2

Creating a Content Plan: Part 2Part 2 of 4: Getting things in order

Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will discuss how to get the momentum going and touch on auditing your current content, documenting your new content strategy and how to create topic ideas to fuel your content strategy.

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How to Create a Content Marketing Plan and Be Successful

Part 1 of 4: What to do the first 3 weeks to prepare

how to create a content marketing planLet us start out by saying that content marketing is a long-term strategy that takes commitment and discipline.  It is not a strategy that works overnight or even in the first six months, but when it does finally kick in, the benefits are immeasurable.

Now that that is out in the open, let’s get started…

Vertical Measures, a digital marketing agency that helps other clients and agencies broaden their content marketing strategies, does an excellent job of teaching us how to get your content marketing campaign off the ground.  They recommend accomplishing one major task per week for 12 weeks in order to get the ball rolling.  This article will run in a four part series, breaking the down the 12 week program over four posts.

Let’s take a look at the first three weeks…

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It’s Back to School Time! And Not Just for the Kids……

Aug1.Continuing EdIt’s that time of year again….back to school. Excitement at the anticipation of a new learning year is upon us.  But it doesn’t just have to be for the kids… We, as adults, should continually embark on a new journey of learning and self-betterment.

 

Our clients rely on us for advice and counsel on marketing communications techniques and tactics. In order to best perform our jobs and remain a source of information, we seek out ways to hone our skills, learn about the latest trends and discover new ways to employ best practices in our clients’ programs. Our agency could not survive in this digital era if we had stopped trying to improve and innovate while everyone still relied on only print media in the 1980s.

 

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10 Tips for a High Quality Website

Feb1.website tipsOne of your most powerful business marketing tools is simple: your website. It can help you stand out from your competitors and defines you as a company. It is a direct reflection of you and can give people an idea of how you conduct business. Your website can be what makes the first impression, so make it a good one! Read the rest of this entry »

How to Build (and Sustain) a Successful Agency Relationship

stop collaborate and listenAccording to helpguide.org, ‘a good relationship is more than something we want—it’s something we need to be our happiest, healthiest, most productive selves. But at home or work, supportive, fulfilling relationships don’t come automatically. They take an investment in time and energy.’ Read the rest of this entry »

Believing the Hype about Big Data

marketing automation, marketing efficiency, online marketingWe’ll be honest. We were a bit skeptical about marketing automation when we first heard about it. Is this really a trend that will be helpful for B2B marketing strategies?  But knowing we are typically our clients’ first resource to ask about the latest marketing trends, we knew we had to take a closer look and stay “in the know.” Read the rest of this entry »

Constructing a Great Brand Online

online brand, creating your brand, brand tips, business brandForming an online brand has some unique challenges to ensuring your message is received correctly, with a major aspect being your company website.

The following blueprints outline some key elements to building up a solid website to enhance your brand online. Read the rest of this entry »