Posts Tagged ‘Twitter’

Covering an Event Live on Social Media

How live tweeting and Facebook posts increased our reach by over 100,000% [a case study]

How live tweeting and Facebook posts increased our reach by over 100,000%

Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media following of some of the world’s largest brands. When we’re talking our average post reach, it’s in the few hundreds range. Our highest reach prior to last week was 646 people. (If you’re reading this, know you’re awesome and we love you for following us!!)

 

So when we attended an industry event last week on digital marketing (we continue to keep ourselves informed of the latest trends in our own industry… Digital Summit Philly was the most recent), we started posting live updates of the session topics on Facebook and Twitter. We recommend our clients do this at their industry events, and we like to put our money where our mouth is.

 

Little did we realize just how effective this would be!

Read the rest of this entry »

Why Your BtoB Company Should be Using Twitter

Jan2.TwitterIt seems only logical that most business-to-business companies consider LinkedIn to be the most effective and successful social media platform for content marketing; after all, it is built on business relationships and networking. But what about its runner up – Twitter?

According to the Content Marketing Institute (CMI) and MarketingProfs’ B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America, Twitter is the second most common social media platform that BtoB companies use (behind LinkedIn). In addition, 55% of marketers rated Twitter as an effective platform, which is a 5% increase from last year. Still, many BtoB marketers – especially in the manufacturing and engineering industries — believe Twitter won’t be an effective platform for their type of business.

 

Changes 1 Changes 2

 

So why is Twitter so popular?

First, we need to take a look at why marketers love LinkedIn. While it is mainly used for professional networking, LinkedIn can also be used as a social media platform. Just as you would make a status update or post a link to Facebook, the same can be done in LinkedIn. Read the rest of this entry »

Let’s Eat Grandma!

punctuation, spelling, grammar, typing, professional typing, professional presentation, professional writing, writingThe comma—how something so simple can change a sentence so much. As in… Let’s eat, grandma! Read the rest of this entry »

Why B2B Needs to Get on the Social Media Bandwagon

social media explained, social media donut analogyWhile there is a marked difference between how business-to-consumer tactics relate to business-to-business marketing, sometimes there are lessons that cross over.

One recent example in our modern age is how a business can use social media to communicate with and inform customers and prospects.

Be Visible
Now, of course we’re not talking about building a fan base geared around the latest microchip to hit the engineering scene.

We’re talking about being where the people are—these tools have given marketers new methods of communication that will appeal to a number of different audiences, in the manner in which they chose to obtain their information.

From a customer perspective, you need to be visible in the places they are looking.

The Business Benefit

And from a business perspective, it’s important that a B2B company is the one holding the reigns to harness it’s online brand. (Have you heard the one about the company whose employee claimed its corporate Facebook page…)

The critical component is recognizing the individual uses of each, and how these tools can—or can not—be used effectively to enhance your current marketing program.

One of our favorite infographics still has to be the “Social Media Explained” donut analogy (see image top left)—we wish we could track down the originator and give them a big pat on the back! Or at least buy them a coffee to go with their donut.

What Can Really Be Learned

But in all seriousness, some of these social media sites can be put to productive use in a business environment.

  • Think of Twitter as the latest RSS feed technology, and if you can get editors to retweet your content, you’re on the right track
  • LinkedIn has done a nice job of keeping this professional and credible, with some clients starting to report identifiable sales leads based on news content posted under the company profile
  • Pinterest can serve as an engineer’s design board. All you need to do is post application examples so they can pin it and refer back when a project starts for them.
  • Videos on YouTube, if resources allow, emulate the picture says a thousand words adage. Even short 30-60 second clips are beneficial to clearly stating the benefits of your products or to highlight an application example.
  • As for Facebook, while it definitely paved the road for many a social media tool, it’s still primarily anchored in the consumer realm, but can be effectively used for certain situations. For now, we include it to honor its legacy in building out social media (oh, and it automatically posts to Twitter, so it’s kind of a two birds, one stone type of deal…)

These are just a few ways in which social media tools can be effectively employed by B2B companies.

While we don’t recommend allocating a huge part of your annual budget to building out all these tools, it might be time to think about which ones are worth taking a look for the coming year.

Social Media Metrics…A Tricky but Critical Pursuit in Determining ROI

Measuring Social Media ROIThere’s a saying in the engineering world that goes something like this: in order to control something, you have to be able to measure it. The same could well apply to measuring social media impact on the overall marketing effort.

 

If you can’t measure its effect, you really can’t be sure you’re getting the optimum return on your social media investment. So let’s talk about social media metrics and how they help you understand how well your social media efforts are paying off.

 

As a prelude, here are some quick stats on just how important social media has become…and it is still in its ascendancy!

 

  • 72% of U.S. adults use some form of social media…and 42% use two or more!
  • Worldwide, more than 1.8 billion people access social networks (projected to reach 2.55 billion in the next three years!)
  • Social media users are increasingly mobile: 76% of twitter users and almost 900 million Facebook users are mobile.

Keeping Score…Yesterday and Today

In the past, we counted the progression of fans, likes, clicks and other responses. But this didn’t accurately translate to ROI. We needed to go beyond those basic numbers. And going beyond pays off handsomely. Becoming more sophisticated in determining ROI has huge advantages…according to recent studies, advantages like these:

 

  • 9% more revenues on average
  • 27% more profitability than the competition
  • 12% more market valuation

OK, it clearly makes sense to develop a more mature approach to social media metrics. So, how do you join that sophisticated social media group. Four steps to get you started:

  1. Determine KPIs (Key Performance Indicators)  used to track performance against business objectives
  2. Correlate social KPIs with business KPIs
  3. Access current state and determine desired state
  4. Identify resources and build a roadmap

For details on specific ways to go about achieving each of these objectives, check out this link: Measuring Social Media ROI in the Enterprise: Myths and Facts

 

Social media can do a lot more than increasing business for your group or division…it can improve your internal divisional relationships, and help build business for other parts of your company, as well. In particular, it can strengthen necessary and very critical bonds between marketing and IT.

A solid social media strategy can make both groups look like superstars…all the while contributing to corporate growth and profitability. Not a bad combination.

BBQ Success!

25th anniversary shirt

25th Anniversary Shirt

After celebrating the official 25th anniversary of The Simon Group on March 17, 2011, the Groupies celebrated TSG-style last weekend at the Fab Fall BBQ, complete with custom shirts!

We announced an honorary Groupie, presented Marty & Karen with a cake and gifts, indulged in homemade 25th anniversary chocolate lollipops, chatted with friends and of course rocked away the afternoon!

A sincere thank you to everyone who came out for the event as well as those who have supported us throughout the years. Clients, editors, reps, Groupies, freelancers, vendors, friends, family and everyone in between. The Simon Group wouldn’t be the same without any of you.

Check out pictures and song performance videos on our social media sites. If you have any pictures from the BBQ, send us an email.

We’re looking forward to another 25 years and another great Fabulous Fall BBQ next year!

Applied Energy Systems Hires The Simon Group for Integrated Marketing

The Simon Group has been hired by Applied Energy Systems (AES) of Malvern, Pa. to develop and implement an integrated marketing program for both AES as well as its Semi-Gas line of ultra high purity gas delivery systems.

The campaign will focus on total brand management as well as strategic market analysis and planning for the company and its products. Tactics used to educate the semiconductor market and related industries on the complete solutions provided by AES and its Semi-Gas product line will include both print and online advertising as well as public relations and direct marketing. This combination will ensure that AES gains widespread company awareness in relevant industries as well as targeted reach to key influencers.

Read the full press release

Online Brand Management

cowboy with laptop computerWelcome to what we like to call the New Wild West…online brand management.

Yes, we’re actually talking social media, which has officially become the new sheriff in cybertown.  And its arrival on the B2B scene has caused quite a stir…kind of like what ensued at the OK Corral between the Earp brothers and the McLaury and Clanton boys.  Lots of shots going off and when the dust settled, no one really knew who’d done what, and if it was truly effective in the end.

Social media has definitely infiltrated B2B marketing, but too many companies are scrambling to grab hold of the ever increasing opportunities presented without thinking them through from a business sense.  As with any marketing tactic, how useful will it really be if it’s not implemented properly, managed effectively and integrated with your other campaign elements?

So, how’d it happen?
Although Facebook may have started as a college networking source, it has evolved to be a functional marketing tool enabling companies to offer a captive audience information on its products and services.  And, when you get right down to it, if you don’t claim your company’s Facebook page, someone else will.  Are you willing to hand over your brand like that?

LinkedIn has made great inroads in aggregating people into highly sought after, user-driven groups that enable the sharing of common ideas and provide a forum to

Some emerging developments with Twitter are positioning this site to be a powerful force in tracking more of the sales ‘funnel’ (the steps from a first contact to the actual purchase), which will lead to better results tracking and give marketers more insight into how to tailor certain aspects of a marketing campaign.

Read the rest of this entry »

Using Social Media to Enhance B2B Communications

The proliferation of social media has finally infiltrated the world of B2B and you know what, it’s not as bad as we thought it would be. I used to think social media and B2B were like the sun and the moon…never the two shall meet.

But, leave it to the web to once again alter the landscape and shake the tree of traditional marketing.  Just as the proliferation of email and websites started to fragment the way in which we could talk to an audience, RSS feeds, Twitter, Facebook and even the blogosphere are providing new ways to talk with those people who are interested in our clients’ products and technologies, and actually engage them in the process.

Isn’t social media for business really just customer relationship management (CRM) on steroids? It does have applicability and gives companies direct feedback from the audience they most want to reach—people looking to buy a product or service. Imagine the impact of harnessing that firsthand input and applying it to product development to meet market needs!

The good news is that even though the pie keeps getting sliced into more pieces, there’s still enough pie to go around.  The bad news is keeping up with it all can be mind boggling.  An easy way to start is to apply these new social media tactics to one aspect of your campaign and grow it from there.  We tend to get our clients’ feet wet by first integrating social media with our PR program.  From there, once you’re familiar with the lay of the land, the process just snowballs and pretty soon, social media has become an integrated, and valuable, part of your marcom program.

So, next time you get friended or someone asks for your Twitter name, remember this is the environment your customers are operating in.  Like it or not (but we’ve come to like it), social media is enhancing B2B communications.

Read the post “Mixing in Social Media” for more info.

The Advertiser’s Playbook: Online Advertising Overview

Thought online advertising meant just web versions of print ads? Think again!

Although print advertising is still effective, it’s important to tap into the new world of online advertising, since this is the prime source of information for some market segments.  And, research from various sources (Nielson, MRI, eMedia Strategist, and our own analysis of media kits and publication data over the years) repeatedly shows there’s minimal overlap between people that get their information from the web and those that obtain it from print, so if you want to reach your entire target audience, you need to use both advertising channels.

Online advertising takes many forms – e-newsletters, banner ads, webinars, white papers, virtual trade shows, videos, podcasts, social media, pay per click…the list goes on.  With all the technology available, an advertisement can be much more than just words or an image.  Online ads can incorporate motion and sound—something a print magazine ad is incapable of doing.

Online Advantages
A major advantage to online advertising is accessibility.  Unlike print, where the ad reaches only a certain amount of people, online ads have virtually no limit and can reach anyone in the world around the clock. Long after the advertisement is posted it can continue to brand your product or company.

Online advertising also provides something print advertising could rarely deliver: information about the people who are actually responding…clicking on your ads, downloading your whitepapers and tuning in to your webinars. While print advertising can provide you with circulation data and readership details, it can’t provide the names and contact information for the last 10 people who really, actually viewed your information (though the amount of data provided varies by publication).

Read the rest of this entry »

Excitement at The Simon Group

TSG Happenings CollageThe Groupies have been busy keeping in touch with our many friends (clients, reps, editors, vendors) from our infamous BBQ, to client dinners and our holiday card video shoot. To see some of our recent activities, including the Fabulous Fall BBQ 2009 edition, cross-country meetings, our new logo and more, go to Facebook.com and search for “The Simon Group.” Just click “Become A Fan” under our logo on the left.

Now you can also follow us on Twitter @TheSimonGroup86.

And don’t forget to check back after The Simon Group’s 24th Anniversary party on March 17th for more photos and updates!